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Children of War

Before you grow up, my child
Remember that we’re already doomed
You were born in an age of chaos
In times that helped only powers boom
In an era when only might was right
In a place where only battles survive


In smokes, flames and bombs
In pits, graves and tombs
And its not only here that the worlds a hell
Its wider than what newspapers would tell
Its in the love for voilence
Its in the obsession for silence
Its in the long boots of soldiers
And in the filthy mind of a traitor

So before you grow up or die
Know this. One. Last. Time.
We were already doomed
When the world let powers boom




Reality is the Glass That Never Fills

If there is one thing that people hate the most, it’s the reality. Through ages, men have learned to understand reality into perceptions of good and bad. And while we do so, we bleak out a much needed, neutral, unbiased and accurate view of facts – the reality.

Let’s prove it by seeing how the metaphor half-empty or half-full glass has its reality distorted. Instead of seeing it in both sides, people falsely apply it as a litmus test for separating positive from negative thinking. Without delving deep into the nature and limitations of the metaphor, we simply mark disagreeing people into those who see glass as half-empty.

That the glass is half-full or half-empty is more of a philosophical question, not a statement to jump into conclusions or feel good, or feel bad judgments.



It totally depends on the frame of mind that you’d see things as positive and negative. While you may seemingly relate an event with positivism and hopefulness, the other person may see the opposite. Psychologists have proven this thing time and again. In a research by Craig et. al (2003), it was found that a speaker’s choice of frame (stating an object as half-full or half-empty) primarily depended on how they witnessed the object prior to being filled or emptied. If they found the glass as full before being emptied, they called it as half-empty. If they found it empty before being half-filled they saw it as half-full.

The finding should be not very different for our real world. If you have been seeing all the seemingly good things for yourself, you would find all things going against that perceived good as half-empty, negative, threatening and maybe even disastrous! Of course the reverse is true for the other side.

The half-full mindset is seldom connected two of its own facets – the responsible hopefulness and the irresponsible hopefulness. The former is almost always needed. The latter causes havoc, and maybe it’s the half-empty mindset that should have prevented one. Titanic, for example, would not have sunk had the half-full approach not followed. The same goes with other accidents, crisis and disasters.

The half-empty, half-full mindedness leaves no space for imagination. By categorically marking people, objects and events into positive and negative, we do great injustice to human equality and an everlasting beauty of seeing and doing things differently.

Reality is the glass that never fills. It is neither completely empty nor completely full. It’s all about the way we see things.  The ironic reality is, however, that the half-glass empty or half-glass full rhetoric  is almost always  one-sidedly used.


  1. Accept it.
  2. Go kill your teachers.

Insights into the Content Writing Industry of Pakistan

Insights into the Content Writing Industry of Pakistan

They say, ‘content is king’. True, but not yet in Pakistan.

The content writing industry of Pakistan is still in its embryonic stage. The bulk of the professional and business world remains alien to the concept or even terms like content writing and content marketing.

Having been associated with this professional genre for over 5 years, I feel it is just the right time to bring up at least an amateur overview of where the content industry stands today and where it is heading.

Work Profile

Content skills have many markets, from writing content for a company’s own website to writing blogs for dog cosmetic products of a client. Here are some different areas where a content skilled person can fit into:

  1. Blog writing: Most companies, e-commerce sites and brands have dedicated corporate blogs with which they brand and market their products. Content workers produce articles, blog posts and related stuff for such spaces.
  2. SEO Writing: SEO writing involves writing content to raise search engine rankings of one of the site types mentioned above. This requires content writers to apply solid, hard-line digital marketing.
  3. Copywriting: Writing copy for websites, tutorials, manuals, guides – all content of permanent nature – falls into this category. Copywriting staff is sometimes known as brand ambassadors.
  4. Academic writing: In this genre, content is produced for college or university students. Content therefore takes place in a well-researched, academic, referenced and scholarly manner.



A large number digital agencies and IT companies regularly recruit content staff. Depending on size and domain of each business, content workers might be hired as content writers, content developers, content producers, content researchers, content editors or content managers. A special class of medical and technical writers might also be classified as content writers if there is a dedicated role and person required for the job.

Massive content-related recruitment is made by companies like Axact, Logicose, Right Solution, Salsoft, Kalsoft, Allianet and Gaditek.

In addition to standalone computer-intensive companies, content writers are lately required by FMCGs, banks, hospitals, television channels, and even schools and universities.

Just to name a few, TRG, TradeKey, Bank Al-Habib, TCS, Aga Khan Hospital, Dunya TV are some of the well known organizations known to hire content/technical writers in recent times.

Finally, there are hundreds of small and growing freelance-born companies who need regular supplies of content staffs on and off.


Salaries and Compensation

Content production generally pays well. First-salaries average around 15k-20k PKR, with the experienced staffs making well over 35k-45k. In exceptional cases (big companies), it may gross over 50k-75k.

The managerial layer of content workers are paid even more, with content editors generally sitting at 40k while content managers making over 75k.

Trend has it that the supply of content workers is not increasing in proportions of demand. Consequently, content packages are rising faster than ever.

Unless you are not into one of those non-companies i.e. firms that rely on freelancing models to run their engine, it is likely that you will be rewarded with other benefits in addition to salary, including bonuses, medical and transport allowances and sometimes pick and drop facilities.

Working Conditions and Job Security

Unlike traditional corporate cultures, content employers usually leverage advantages of flexibility to drive maximum productivity from their content people.

The usual atmosphere therefore has a great deal of indiscipline. No ties, no mirror-looking polished shoes, no 8:55 prompts or ‘keep silent’ warnings.

Timings are mostly flexible, until you are employed in a hospital or bank like setting where content does not make the bulk of corporate profits.

Job security in content writing is more of a matter of choice than matter a chance. Writers frequently experience burnouts, thus adding themselves into the non-productive list and invite termination. Many resign voluntarily, mainly due to better prospects (thanks to growing packages everywhere), and secondarily to refresh their learning.


Prospects and Outlook for Future

According to popular hearsay, and my childhood friend, content writing is not a career. To some extent, that perception is justified. In Pakistan, content writing is relatively a new phenomenon. Most people can’t just digest that they can use internet productively.

But the wider world knows the value of content. They know that the world is digitizing faster than ever, and that traditional marketing is fast failing against the cheap, yet more effective, content marketing.

Content is king. However, it will take some time before it rules the business and marketing landscapes of Pakistan.




This blog was earlier published on LinkedIn.









Darren Hobson Poet

An imaginary line,
A fantasy chain,
A link that joins,
Two independent items,
Chain reaction,
Snow ball effect,

View original post 63 more words

Money Does…

Money Does…

Money makes Morals

Name, Fame and Laurels

Money Rules the Lands

Beginning and the Ends

Money Feeds Hindus

Muslims, Christians, Jews

Money Decides the Fate

Respect, Love and Hate

Money Carves Beauty

Wisdom, Health, Piety

Money Gets the Wrath

Body, Blood and Breath




Unpredictability is Life, Certainty is Death – And a Few More Reasons to Hate Science

Man has always sought to solve unpredictabilities of life by the way of science – observing phenomenon, making generalizations, favoring positive experiences and limiting bad ones. But while science and technology helped us in reducing pains, it also acted in reducing the pleasure we would derive from surviving through necessary odds of our everyday life.
Here are a few ways in which science is concurrently acting to ruin the hope for humanity.


Medical Science
When a sonologist predicts the fate of the fetus as a girl or boy, parents would lose half their excitement in advance. If the poor fetus happens to be one of parents who’d would mind having a gender against their choice, they may simply seek abortion.

Then there are cases for euthnasia, a practice by which patients and caregivers voluntarily or involuntary seek termination of life support when the doctor has confirmed of little or no chances of patient’s recovery or survival.

In neuroscience, and more specifically neuroimaging, patterns can tell what mental and physical diseases you would develop later in your life. Would you really bother to mend your weak areas if you were ever ‘told’.


Physical Science
Energy can neither be created nor destroyed. Atoms form the basis of all things. There are three forms of matter…We are all star dust!
Apply physical science in real life…and you produce a hell!
Science has no space for soul, the spirit that unconsiously lies and reflects from us round the clock. You can’t just classify humans like objects of solid, liquid and gas. Or rather, as trillions of atoms. Or constituents of thousands of chemical constituents.


Evolutionary Science
Start respecting monkeys, at least more than your grand dad, if you are a staunch evolutionary thinker!!! While evolution holds true for most things in the world, telling the human story is a dangerous task.


Computer Science
The information age, powered mainly through computer sciences, is soon going to make us nuts. It will land us into a world where thinking would be seen as rarity and a waste of time. You won’t be able to even memorize 10 phone numbers because of this bullshit.


Regardless of my dark observations about the lifelessness of science, it is set to grow…and at a faster pace than ever. We might eventually be able to make silicon-based humans. But yeah, they would have more death than life.

10 years of Facebook: How a college campus site turned into a gigantic social network

It was February 2004.

‘Email’ and the ‘internet’ were just tech buzzwords and social media only a new phenonmenon. And while tech giants like Google and Microsoft were busy in making it more convenient for the professionals, some Harvard University freshman thought of stepping up the World Wide Web on a universal scale. Building on their successes with a few campus networking sites ( and, the Harvard undergrads finally developed, which was to be subsequently renamed as only ‘Facebook’. The website fetched some 1200 Harvard students on its first day, but now boasts as the World’s no.1 social platform with an overwhelming 1.1 billion people. That’s close to half of the current internet population!

Ten years of Facebook

Did it Really Evolve?

Mark Zuckerberg, who is seen as the primary founder of Facebook, envisioned his universal website to run with the same pace as the technology. This was indeed one of the common weaknesses Facebook’s predecessors like Orkut and MySpace ignored.

Facebook continues to retain the spirit of continuous but timely innovation. When it saw people migrating conversations on phone, for example, it came up with its mobile apps. When it saw the concerns of online privacy, it introduced options to control it. And the list goes…

Facebook for everyone…is the theme that has remained intact from the time of the website’s invention. We saw it when businesses and celebrities made their brand pages, we saw it when causes and events were organized on Facebook, and we witnessed it when Facebook gave everyone the chance to (at least) become a follower of our public posts. In total, Facebook chased you in every walk of life.

Ten years of Facebook

Does Facebook Matter?

Yes. Just give a quick review of your FB posts and you’ll find how you have contributed in educating, informing, entertaining or showing your feelings to your network friends. And if you’ve ever seen your ‘activity log’ on your Facebook profile, you might be wondered skim through the various ways in which you or someone voiced a particular idea, photo, event, cause or something in some manner.

There might be instances where ‘Nobody did anything’ on a particular post, but even in that scenario you’ve got a part of your online behavior you can cherish for as long as you are a facebooker.

Ten years of Facebook

Life Turned Out To Be Wonderful on Facebook

Facebook has been instrumental in building and maintaining relationships online. Revisit your Facebook friend’s list and you’ll find people you’ve loved, hated, envied, played, worked along or interacted at some point of life. Skim through your photo albums and you’ll recount your good and bad times. Review your earlier status updates and you’ll be surprised to find how stupid (or intelligent) you’ve been in the past. For many of us, Facebook is one little roller coaster ride into our life’s journey.

Ten years of Facebook
But it Also Screwed up in Many Ways

No one can deny how Facebook has screwed or hurt people in different ways. There have been countless incidences of cyber bullying, defamation and political activism that has literally shaken the lives of individuals and governments.

And you must have heard of the ruthless ‘Burn Quran Day’ organized as an FB event in the past, besides countless breakup stories that were initiated on Facebook. There are also examples when Facebook’s ‘What’s on your mind’ was used as a space for suicide note.

But that is it. In fact, these downsides are comparable to other social networks like Twitter. Technology has its costs, and Facebook can’t outright eliminate them.

Are we happy with Facebook?

If you have an active Facebook account, yes!

You might have faced a few occasional outbursts when you had nothing good to say when the whole world was cheering, moving places, getting promotions, entering a relationship, become parents and so on.

Ten years of Facebook

Like me, you might also have had faced a dejected feeling when an old mate just ‘unfriended’ you on pretext. There might be posts you later deleted out of shame; there might be comments on your photo that sound racist, envious or pure hatred, and there might be people you yourself restricted or blocked. But trust me, others have felt and done the same way. You could have bragged about your achievements in the same manner as your Facebook friends. If there was a dislike button we could make use of, facebookers could easily spit out their frustration right away. But that is not something FB developer would prefer for the users. If you’ve nothing good to say, go away!

Or like once popular FB status said, you could make the following wish when overly boastful post mad you feel bad.


I hope your life is as good as you pretend it is on facebook

End Thought

The internet revolution had already taken the world by storm when Facebook was introduced ten years ago. Going with the same pace of innovation as that of technology, Facebook appears to cast a deep influence in all aspects of our life. A few minutes of stalking your friends profile can tell you what it’s going around in their worlds. It can give you ideas with which you can match or even better your own experiences.

The decade old social network is now embracing a new form. With features like graph search, followership and feel posts, many people fear that the future of Facebook could be too intrusive for our everyday life. On the positive side, however, it could also turn into a more harmonious digital platform needed for a free society.


This article was published in the February 2014 print edition of Alpha+ Magazine and Awaz-e-Pakistan.