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Insights into the Content Writing Industry of Pakistan

Insights into the Content Writing Industry of Pakistan

They say, ‘content is king’. True, but not yet in Pakistan.

The content writing industry of Pakistan is still in its embryonic stage. The bulk of the professional and business world remains alien to the concept or even terms like content writing and content marketing.

Having been associated with this professional genre for over 5 years, I feel it is just the right time to bring up at least an amateur overview of where the content industry stands today and where it is heading.

Work Profile

Content skills have many markets, from writing content for a company’s own website to writing blogs for dog cosmetic products of a client. Here are some different areas where a content skilled person can fit into:

  1. Blog writing: Most companies, e-commerce sites and brands have dedicated corporate blogs with which they brand and market their products. Content workers produce articles, blog posts and related stuff for such spaces.
  2. SEO Writing: SEO writing involves writing content to raise search engine rankings of one of the site types mentioned above. This requires content writers to apply solid, hard-line digital marketing.
  3. Copywriting: Writing copy for websites, tutorials, manuals, guides – all content of permanent nature – falls into this category. Copywriting staff is sometimes known as brand ambassadors.
  4. Academic writing: In this genre, content is produced for college or university students. Content therefore takes place in a well-researched, academic, referenced and scholarly manner.



A large number digital agencies and IT companies regularly recruit content staff. Depending on size and domain of each business, content workers might be hired as content writers, content developers, content producers, content researchers, content editors or content managers. A special class of medical and technical writers might also be classified as content writers if there is a dedicated role and person required for the job.

Massive content-related recruitment is made by companies like Axact, Logicose, Right Solution, Salsoft, Kalsoft, Allianet and Gaditek.

In addition to standalone computer-intensive companies, content writers are lately required by FMCGs, banks, hospitals, television channels, and even schools and universities.

Just to name a few, TRG, TradeKey, Bank Al-Habib, TCS, Aga Khan Hospital, Dunya TV are some of the well known organizations known to hire content/technical writers in recent times.

Finally, there are hundreds of small and growing freelance-born companies who need regular supplies of content staffs on and off.


Salaries and Compensation

Content production generally pays well. First-salaries average around 15k-20k PKR, with the experienced staffs making well over 35k-45k. In exceptional cases (big companies), it may gross over 50k-75k.

The managerial layer of content workers are paid even more, with content editors generally sitting at 40k while content managers making over 75k.

Trend has it that the supply of content workers is not increasing in proportions of demand. Consequently, content packages are rising faster than ever.

Unless you are not into one of those non-companies i.e. firms that rely on freelancing models to run their engine, it is likely that you will be rewarded with other benefits in addition to salary, including bonuses, medical and transport allowances and sometimes pick and drop facilities.

Working Conditions and Job Security

Unlike traditional corporate cultures, content employers usually leverage advantages of flexibility to drive maximum productivity from their content people.

The usual atmosphere therefore has a great deal of indiscipline. No ties, no mirror-looking polished shoes, no 8:55 prompts or ‘keep silent’ warnings.

Timings are mostly flexible, until you are employed in a hospital or bank like setting where content does not make the bulk of corporate profits.

Job security in content writing is more of a matter of choice than matter a chance. Writers frequently experience burnouts, thus adding themselves into the non-productive list and invite termination. Many resign voluntarily, mainly due to better prospects (thanks to growing packages everywhere), and secondarily to refresh their learning.


Prospects and Outlook for Future

According to popular hearsay, and my childhood friend, content writing is not a career. To some extent, that perception is justified. In Pakistan, content writing is relatively a new phenomenon. Most people can’t just digest that they can use internet productively.

But the wider world knows the value of content. They know that the world is digitizing faster than ever, and that traditional marketing is fast failing against the cheap, yet more effective, content marketing.

Content is king. However, it will take some time before it rules the business and marketing landscapes of Pakistan.




This blog was earlier published on LinkedIn.









Darren Hobson Poet

An imaginary line,
A fantasy chain,
A link that joins,
Two independent items,
Chain reaction,
Snow ball effect,

View original post 63 more words

Money Does…

Money Does…

Money makes Morals

Name, Fame and Laurels

Money Rules the Lands

Beginning and the Ends

Money Feeds Hindus

Muslims, Christians, Jews

Money Decides the Fate

Respect, Love and Hate

Money Carves Beauty

Wisdom, Health, Piety

Money Gets the Wrath

Body, Blood and Breath




Unpredictability is Life, Certainty is Death – And a Few More Reasons to Hate Science

Man has always sought to solve unpredictabilities of life by the way of science – observing phenomenon, making generalizations, favoring positive experiences and limiting bad ones. But while science and technology helped us in reducing pains, it also acted in reducing the pleasure we would derive from surviving through necessary odds of our everyday life.
Here are a few ways in which science is concurrently acting to ruin the hope for humanity.


Medical Science
When a sonologist predicts the fate of the fetus as a girl or boy, parents would lose half their excitement in advance. If the poor fetus happens to be one of parents who’d would mind having a gender against their choice, they may simply seek abortion.

Then there are cases for euthnasia, a practice by which patients and caregivers voluntarily or involuntary seek termination of life support when the doctor has confirmed of little or no chances of patient’s recovery or survival.

In neuroscience, and more specifically neuroimaging, patterns can tell what mental and physical diseases you would develop later in your life. Would you really bother to mend your weak areas if you were ever ‘told’.


Physical Science
Energy can neither be created nor destroyed. Atoms form the basis of all things. There are three forms of matter…We are all star dust!
Apply physical science in real life…and you produce a hell!
Science has no space for soul, the spirit that unconsiously lies and reflects from us round the clock. You can’t just classify humans like objects of solid, liquid and gas. Or rather, as trillions of atoms. Or constituents of thousands of chemical constituents.


Evolutionary Science
Start respecting monkeys, at least more than your grand dad, if you are a staunch evolutionary thinker!!! While evolution holds true for most things in the world, telling the human story is a dangerous task.


Computer Science
The information age, powered mainly through computer sciences, is soon going to make us nuts. It will land us into a world where thinking would be seen as rarity and a waste of time. You won’t be able to even memorize 10 phone numbers because of this bullshit.


Regardless of my dark observations about the lifelessness of science, it is set to grow…and at a faster pace than ever. We might eventually be able to make silicon-based humans. But yeah, they would have more death than life.

10 years of Facebook: How a college campus site turned into a gigantic social network

It was February 2004.

‘Email’ and the ‘internet’ were just tech buzzwords and social media only a new phenonmenon. And while tech giants like Google and Microsoft were busy in making it more convenient for the professionals, some Harvard University freshman thought of stepping up the World Wide Web on a universal scale. Building on their successes with a few campus networking sites ( and, the Harvard undergrads finally developed, which was to be subsequently renamed as only ‘Facebook’. The website fetched some 1200 Harvard students on its first day, but now boasts as the World’s no.1 social platform with an overwhelming 1.1 billion people. That’s close to half of the current internet population!

Ten years of Facebook

Did it Really Evolve?

Mark Zuckerberg, who is seen as the primary founder of Facebook, envisioned his universal website to run with the same pace as the technology. This was indeed one of the common weaknesses Facebook’s predecessors like Orkut and MySpace ignored.

Facebook continues to retain the spirit of continuous but timely innovation. When it saw people migrating conversations on phone, for example, it came up with its mobile apps. When it saw the concerns of online privacy, it introduced options to control it. And the list goes…

Facebook for everyone…is the theme that has remained intact from the time of the website’s invention. We saw it when businesses and celebrities made their brand pages, we saw it when causes and events were organized on Facebook, and we witnessed it when Facebook gave everyone the chance to (at least) become a follower of our public posts. In total, Facebook chased you in every walk of life.

Ten years of Facebook

Does Facebook Matter?

Yes. Just give a quick review of your FB posts and you’ll find how you have contributed in educating, informing, entertaining or showing your feelings to your network friends. And if you’ve ever seen your ‘activity log’ on your Facebook profile, you might be wondered skim through the various ways in which you or someone voiced a particular idea, photo, event, cause or something in some manner.

There might be instances where ‘Nobody did anything’ on a particular post, but even in that scenario you’ve got a part of your online behavior you can cherish for as long as you are a facebooker.

Ten years of Facebook

Life Turned Out To Be Wonderful on Facebook

Facebook has been instrumental in building and maintaining relationships online. Revisit your Facebook friend’s list and you’ll find people you’ve loved, hated, envied, played, worked along or interacted at some point of life. Skim through your photo albums and you’ll recount your good and bad times. Review your earlier status updates and you’ll be surprised to find how stupid (or intelligent) you’ve been in the past. For many of us, Facebook is one little roller coaster ride into our life’s journey.

Ten years of Facebook
But it Also Screwed up in Many Ways

No one can deny how Facebook has screwed or hurt people in different ways. There have been countless incidences of cyber bullying, defamation and political activism that has literally shaken the lives of individuals and governments.

And you must have heard of the ruthless ‘Burn Quran Day’ organized as an FB event in the past, besides countless breakup stories that were initiated on Facebook. There are also examples when Facebook’s ‘What’s on your mind’ was used as a space for suicide note.

But that is it. In fact, these downsides are comparable to other social networks like Twitter. Technology has its costs, and Facebook can’t outright eliminate them.

Are we happy with Facebook?

If you have an active Facebook account, yes!

You might have faced a few occasional outbursts when you had nothing good to say when the whole world was cheering, moving places, getting promotions, entering a relationship, become parents and so on.

Ten years of Facebook

Like me, you might also have had faced a dejected feeling when an old mate just ‘unfriended’ you on pretext. There might be posts you later deleted out of shame; there might be comments on your photo that sound racist, envious or pure hatred, and there might be people you yourself restricted or blocked. But trust me, others have felt and done the same way. You could have bragged about your achievements in the same manner as your Facebook friends. If there was a dislike button we could make use of, facebookers could easily spit out their frustration right away. But that is not something FB developer would prefer for the users. If you’ve nothing good to say, go away!

Or like once popular FB status said, you could make the following wish when overly boastful post mad you feel bad.


I hope your life is as good as you pretend it is on facebook

End Thought

The internet revolution had already taken the world by storm when Facebook was introduced ten years ago. Going with the same pace of innovation as that of technology, Facebook appears to cast a deep influence in all aspects of our life. A few minutes of stalking your friends profile can tell you what it’s going around in their worlds. It can give you ideas with which you can match or even better your own experiences.

The decade old social network is now embracing a new form. With features like graph search, followership and feel posts, many people fear that the future of Facebook could be too intrusive for our everyday life. On the positive side, however, it could also turn into a more harmonious digital platform needed for a free society.


This article was published in the February 2014 print edition of Alpha+ Magazine and Awaz-e-Pakistan.

Changing Realities of Cricket Pakistanis Must Learn

I am not a big fan of cricket, but in times when Pakistan makes it to the finals, seeing how  the national team would fare is simply irresistible. Last night, I discovered a marked decline in my taste for Pakistani cricket. Having won like anything against India and Bangladesh, Pakistan lose to Sri Lanka after an effortless fight. And I figured out that the real cause of the defeat had more than just bad performance. That is, Pakistan has failed to appreciate the changing realities of cricket. While champions like Australia and Sri Lanka have developed sound winning strategies, Pakistan is still confused about what constitutes the basics of modern-day cricket. Performing Players Need Time and Good Nurseries The Indian’s have their popular Indian Premier League. Bangladesh is also planning one. On the other hand, Pakistan is still anticipating cricket messiahs from time-failed hatcheries of club and zonal cricket. No exposure, no sound players! Further, the opening slots for the batsman have not yet become stable. I mean where in the world can you see a ‘once opening Afridi’ thrown to number 8. If a player doesn’t remain stable for a position, there are hundreds waiting for just one chance back on the files of PCB. The case is no different for the balling attacks. Amir and Asif did look like replacements for Wasim/Younis, but stayed too short to grow. We need to make full-time vacancies for main ballers and batsman to cut it right. Cricket has become a Science Did you remember MacGrath? The Austrialian pacer was a batman’s nightmare because of his notorious line and length. He had the ability to toss all 6 balls bouncing on good length on the deadly off stumps so that the batsman could only avoid it or play it at the risk of a caught behind or a catch. Many other ballers have adopted the similar approach – identifying the opponent’s weak areas to get their job done. On the other hand our ballers keep loyal to their outdated balling styles no matter what is the situation or who are they balling to. Stats Speak Louder Than Words Here is what stats from cricinfo say about experience and class of Pakistani cricketers against the Sri Lankans. I just compared the batsman, but my fair guess says that the picture wouldn’t be much different in bowling as well.

Sri Lanka
Mat Inns NO Runs HS Ave BF SR 100 50 4s 6s Ct St
Jayawardene 412 385 38 11512 144 33.17 14684 78.39 16 71 1002 68 202 0
62 47 4 1322 102* 30.74 1893 69.83 3 6 106 10 24 0
Sangakkara 369 346 37 12500 169 40.45 16164 77.33 18 85 1202 73 364 88
Angelo Mathews
121 99 30 2565 80* 37.17 3066 83.65 0 19 183 36 31 0
Dilshan 277 252 39 8025 160* 37.67 9363 85.7 17 34 840 46 105 1
Mat Inns NO Runs HS Ave BF SR 100 50 4s 6s Ct St
Afridi 378 350 25 7619 124 23.44 6590 115.61 6 36 683 333 119 0
Misbah 146 133 31 4527 96* 44.38 6120 73.97 0 37 301 71 63 0
Fawad Alam 29 27 10 791 114* 46.52 1021 77.47 1 5 44 6 9 0
Ahmed Shehzad 45 45 1 1514 124 34.4 2116 71.55 5 6 156 14 17 0
Hafeez 146 146 9 4254 140* 31.05 5864 72.54 9 20 444 53 51 0

What these figures show about is straight: Pakistan lacks far behind in the maturity. On surface, Pakistani cricketers appear as way too incompetive against the champions. Misba seems to be an exception, but our not-so-intelligent approach to cricket says he must be thrown out, not only from the captaincy but also from the team as well. The cricket of the Greens is likely to run with unpredictability until a prudent, practical and result-oriented approach is adopted by our players, our cricket board and the popular public opinion which very much seems to reflect on the playfields.

Banker Versus God

Banker Versus God

Following is a fictitious dialogue between a banker and a naysayer – both of whom share a fire pit in hell…


Naysayer: So you work in a bank, right? You must be fighting God and His Message?

Banker: What? Why?

Naysayer: Don’t you even know that the usury is the mother of all evils? The Message says usury dealers and bookkeepers are destined for hell?

Banker: Oh, I get it. You’re clearly misguided. Forgive me, but usury is not what the present day bankers deal with. Period.

Naysayer: The message calls it Riba, you guys call it interest? Sorry profit. Why don’t call it charity.

Banker: Look man, I am in no mood to debate. Your ignorance won’t allow you to understand even the sligtest difference between usury, interest, profit and the so called prohibited Riba.

Naysayer: Convince me. Or get convinced!

Banker: Okay. Let me try. Usury is functionally damaging as against interest or profit. Usury can lead to forceful confiscation of a personal property secured for loan. Jewish lenders of the past have been known to seize rights to personal property of a loan defaulter. In some cases, they would even enslave people failing to make inter..I mean usury payments. Usury takers used to bear inhumane characters, like one of Shylock depicted in Shakespeare Merchants of Venice.

But with the invention of money and evolution of banking, the so called usury has lost its damage potential.

Naysayer: Woah, this is so lame.. The modern banking owes its bulk to cruel bankers. Modern money comes courtesy of goldsmiths, the ones who you’re referring to as usury traders. And the whole system of banking and finance takes the spirit of draconian principles of wealth compounding doing nothing. Your banking practice reflects the concepts fathered by usury traders. There could have been a few, unintelligent usury mongers who’d suffered losses in their money-making business. You guys simply rock that with calculators and computing tables. I have heard of banks collapsing, but I’ve never heard a story of banks making a plain loss. Can there be any business like that? You people are simply pharaohs of our era.firaun

Banker: Enough. You’re getting personal. I won’t allow anyone talk me like that.

Naysayer: Alright alright. Just tell me a single noble job that bankers do.

Banker: We transmit your salaries. Pensioners receive their monthly payments from us. Banks mobilize unused savings and lend them to businesses, companies and individuals in need. Isn’t that very, very noble??

Naysayer: It is shit. You transfer, receive, store, lend and borrow our money and call it a noble job?

Banker: I told you you’re ignorant.

Naysayer; And I am telling you that your’e a motherfucker.