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How to Win an Argument

How to Win an Argument

If you are reading this, being argumentative is your chief trait. Your DNA has more-than-average space for wrangling, discussion, debate, gossip and tussle.  You enjoy discovering and nailing psyches of your fellows, friends and family members. You want to change their perceptions and the way they believe. In short, you want them to become ‘you’.

Essentially, almost all human interaction seems lifeless without argument(s).  Many social decisions demand solid and concrete arguments.  We decorate arguments with science (and pseudo-science). We decorate them with logic – moral, ethical, legal, philosophical, cultural, technological, economical, personal, managerial, aesthetical, – or any ‘al’ of that sort.



Before going ahead, let it be made clear that winning an argument does not necessarily mean winning over the person. You might win an argument and lose the trust of the person with whom you are arguing. In other words, while your opponent may concede the point, either due to lack of energy or inability to argue any more, he may still go with his personal perception or belief. Human mind is like that; it often filters out inconvenient information.

So, without further beating about the bush, here are some time-tested argument tactics from my personal experience. Do not try them at home or office. You might get hurt pretty badly!


  1. Change the Scope

This is the most common tactic, where in by enlarging or reducing the scope of an argument, you can find a comfortable position in the argument battlefield. From there, you can easily attack your enemy. It takes a while for transforming an argument from ‘the quality of cat food’ to one for dog food, and even longer to convert it into an argument about human food. With a little more effort, you will end up on issues of starvation and food shortage. Are you in a strong position? There you go!


Looking for an example for the other way round i.e. reducing a broad topic to a finer one? Just reverse the order of steps and you will land on your otherwise strong area i.e. cat food.

  1. Use Logical Fallacies

No argument can be totally free from fallacies. As per Nietzsche, there are no facts, only perceptions. That being said, it does not take much effort in detecting a fallacy or two in your opponent’s argument. Once you have convinced your argumentative enemies that their points are fraught with fallacies, they will have no choice but to accept yours. Take, for example, a man exhibiting a seemingly high level of patriotism on a national holiday which his wife finds disturbing. All she wants is to go out for a family picnic instead of chanting national anthems. “Okay, let’s persuade our boys to get enlisted in the army. Let them be martyrs for the Flag. Is that all you want? Fine. The man, moved by the ‘appeal to emotion’ fallacy, changes his mind and the starts hating national days for the fear that it would turn him ‘an-emotional-dad-who-lost-his-sons-to-a-bloody-war’.


Scientific research can go wrong due to their lack of subjectivity. Natural things can be hurtful too. Personal incredulity can be right or wrong depending on approach and practice of the person.  In short, every argument can be pricked with one or more of these fallacies to weaken its strength.


  1. Use Rhetoric

This blog has already used one by Nietzsche. Rhetoric, broadly speaking, is a set of speech persuasion tools evolved over the wide course of human intelligence, wisdom and experience. Proverbs, quotes, parables, analogies, idioms, phrases and sometimes even scientific formulae can be used as rhetoric to add wings to your arguments. Rhetoric comes in really handy for political speeches, analysts’ views, scholars’ sermons, marketers’ slogans and even teachers’ lectures.


Here is an instance: “Early bird catches the worm’.

Counter logic. “It is the second mouse that gets mouse in the mouse trap”

Another one: ‘’A stitch in time saves nine’’

Counter: ‘’It is never too late to mend’’

While these pairs seem to complement (rather than conflict) each other, the thing to note here is that we would use them as per the need of arguments. So instead of saying ‘once a liar … always a liar’ in a situation where my kid has spoken untruth, I would quote him the famous fable of ‘Nip the Evil in the Bud’. That, of course, would be reversed when my office junior does the same.

We are concerned with expected outcomes of our speech, not with words. While dictionaries keep them intact, meanings of the words keep on changing in our minds according to our situation, knowledge, experience, socialites and spirits.


  1. Time Travel

I do not know whether man will, in reality, time travel. But time-traveling is a fairly good technique in the art of argumentation. By affixing reasons based on history or future, you can make your opponents lose their grip on the argument. Business meetings call these reasons ‘plans’. Media call them ‘trends’.



Talk about history and/or future and your opponent will clearly miss his/her point. You can map a chart of progressive technology, science or knowledge and infuse a not-so-near obsolescence of things, people, ideas or culture.  You can sugar-coat obsolescence by good-old-times stories. Determine your place or side of the argument, and apply them. They really work.


  1. Empathize

Empathy – putting yourself in someone else’s shoes – can give great insights into your opponent’s way of thinking and processing information. Once empathetic, your tone becomes theirs. You tend to attack the argument without letting the person understand what is going on.  Call it diplomacy, hypocrisy or linguistic flattery; it works without hurting the sentiments of the opposition.


Last Word

Arguing is not everyone’s piece of cake. It relates to the human instincts to fight, which is helpful and hurtful, depending upon the scenario. Without arguments, the world would not have met the progress. In fact, all progress or destruction owes much to our ability to argue or remain silent. In the end, all rejoice or all repent.


WARNING: Action, power and authority speak louder than words. Never apply these techniques where speech persuasion does not matter.

When Being Fake is Better Than Being Real

I graduated with a very real MBA degree in 2010. The degree was a cherry on top for my earlier degree, (Hons.). Both of the degrees promised me a bright future: a decent entry level job with good pay and opportunities for learning, growth and self-development.

During the final-semester exams of my MBA, I did what most of the other graduating fellows would do: hunt down the handful of good employers on the internet, prepare an impressive resume, apply, drop CVs at the big offices, go for trials or offer demos.


None, except Axact offered me a job. I did not know about the company then. I was so impressed by the way they treated their employees that it almost occurred to me a dream come true.

It really is. Apart from the somewhat unethical nature of Axact’s work (will comment on it later), everything you can fantasize as an employee (may be even more) has its reality in Axact. From exotic transportation and lunches to heart-fulfilling pay, perks and bonuses, Axact does not leave a pinch of dissatisfaction as far as compensation for your labor is concerned. Not even a mop man would complain of a poor compensation. The philosophical tenet ‘we value quality human resource’ can be seen in every aspect of Axact’s management.


Now, the ethical part. Yes, Axact does deal in a somewhat unethical (notorious, okay?) business of online education industry. That is, life-time, experience-based online certifications, diplomas and degrees. But before you google it more, let me make it clear that all such stuffs are completely above the board i.e. legal. There is no cyber jurisdiction that can control or prevent it. It is a gray area of the internet business the regulation for which has never been developed by any real, universally accepted educational institutions, boards or accreditation bodies. Why? There is no single universally accepted educational accreditation body!

There is a lot on the internet like this. For example, virtual private networks or VPN services that allow you to bypass the state-registered firewalls cannot easily be prevented by any internet body. This is why you can still watch YouTube and other blocked sites while they are being banned by PTA.

Then there is a whole mess of real or fake online certifications which, to date, have no real value beyond what the organizations accepting it give. O Levels has no real value in USA, for instance. A Pakistani engineering degree is as fake as an Axact’s degree when you submit it to a Canadian state employer. One can get labeled as a medical doctor learning for 5 years in Pakistan in a medical school. In UK, that real MBBS degree won’t get you a GP license.

So friends, before challenging the exact mechanism, legality and applicability of Axact degrees, shouldn’t we be concerned about our own, really-disappointing, worthless degrees? The company at least values the real Pakistani degrees before most others and keeps the lights on for an ever struggling Pakistani employee that works like a slave in most of the other organizations.

Yes, Axact might be playing on higher-education’s failings, but are other corporate giants ethical?  Do a little review of the corporate and social brutality of large business organizations in Pakistan and you will see that there are bigger business evils that, unlike Axact, suck the labor of their employees to damage our very own society.

So friends, I would rather criticize the worthlessness of real degrees when the world would whistle against the fake degrees none of which has ever damaged a Pakistani.


P.S.: I left Axact when I could afford ethics.  After Axact, I did ethical cleansing of my soul and started working on school textbooks and educational materials. My very real degree (MBA banking and finance) lies in a dusty shelf. No one could value it more than Axact.


How Pakistani MBAs Fit When They Won’t Get Field Jobs

Through 90s and 2000s, Pakistan produced a shit load of business graduates, particularly those in Masters of Business Administration, or MBA, programs..The natural result of all this orgy came in the form of a generation of misemployed or unemployed MBAs!

MBA grads invading the entrepreneurial landscape?

Until late 2000s, most MBAs could have been accommodated into one of so-called management trainee positions by  both local companies and MNCs. But as matters got worse, we saw MBAs working as data-entry operators, bank clerks, or even call center agents. However, being taught to act as jack of all trades, MBAs could have well adjusted into one of these off-tracks as well, as long as you could have a white-collar shirt, its a go-go, one would say.

Who ate MBA jobs?

MBA graduates specializing in finance saw their jobs stolen by a stream of certified accounting professionals: ACCAs, ICMAs, CAs and CIMAs etc.

MBA graduates specializing in marketing got their jobs ripped off by average salespeople good in social and BD skills.

And MBA graduates specializing in HR and Supply Chain were replaced by low paid college grads who would be happy working 10 hour shifts for the cost of peanuts.



A Few New Working Avenues for MBAs

Let me dismiss myself as an authority for advice, but I see myself (and others like me) justly adjusted into one of the off-beat MBA fields in fairly good terms: good salaries, easy job timings, respect, honor and learning all inclusive.

Teachers: No matter how stigmatic it may seem, some MBAs feel clearly honored sailing the classroom environment. Fahim Abbasi, an IBA grad, chose the track and is a laudable educationist figure and entrepreneur.

Researchers: Did you do your MBA being bookish. Than stay like one and enjoy great perks of being a research analyst. No extra-ordinary social skills required. No word jugglery. Earn easily with precision and growth.

Content Writers: Oh, tat’s my field these days (in fact, for the past 5 years). It rewards well and does not suck your labor if you reap quality.

Online Traders: Did marketing or supply chain majors in MBA and work disheartedly. Go make an online store or facilitator at eBay or ODesk. E-commerce is the future of business. Get into it now.


End Thought: 

Don’t settle for good, demand great — that’s the sales line for one of the mobile handset these days. If you feel you are underemployed, misemployed or even unemployed because your MBA just isn’t good enough for the market, create one and stay there. Remember, when the going gets tough, the tough gets going.








No rain without pain!

Here, I am praising rain.
And there, a poor farmer is cursing the very same thing for the lost crop.
How can rain be both a blessing and a curse?
Are blessings even indifferent?
So when clouds are dancing (or weeping, for that matter), isn’t one person’s joy another person’s pain?
Not all the times, of course. But when taken as a socially acting phenomenon, it is definitely the case.
A similar blessing-curse perception exists for wealth, another socially acting phenomenon.
While a rich man may call wealth as a blessing, a poor man would regard absense of wealth as a curse…while in social, collective sense, wealth itself remains as blind as rain, distributing without regards to specifics of circumstances or due share, and often against the interest of the masses.

Children of War

Before you grow up, my child
Remember that we’re already doomed
You were born in an age of chaos
In times that helped only powers boom
In an era when only might was right
In a place where only battles survive


In smokes, flames and bombs
In pits, graves and tombs
And its not only here that the worlds a hell
Its wider than what newspapers would tell
Its in the love for voilence
Its in the obsession for silence
Its in the long boots of soldiers
And in the filthy mind of a traitor

So before you grow up or die
Know this. One. Last. Time.
We were already doomed
When the world let powers boom



Reality is the Glass That Never Fills

If there is one thing that people hate the most, it’s the reality. Through ages, men have learned to understand reality into perceptions of good and bad. And while we do so, we bleak out a much needed, neutral, unbiased and accurate view of facts – the reality.

Let’s prove it by seeing how the metaphor half-empty or half-full glass has its reality distorted. Instead of seeing it in both sides, people falsely apply it as a litmus test for separating positive from negative thinking. Without delving deep into the nature and limitations of the metaphor, we simply mark disagreeing people into those who see glass as half-empty.

That the glass is half-full or half-empty is more of a philosophical question, not a statement to jump into conclusions or feel good, or feel bad judgments.



It totally depends on the frame of mind that you’d see things as positive and negative. While you may seemingly relate an event with positivism and hopefulness, the other person may see the opposite. Psychologists have proven this thing time and again. In a research by Craig et. al (2003), it was found that a speaker’s choice of frame (stating an object as half-full or half-empty) primarily depended on how they witnessed the object prior to being filled or emptied. If they found the glass as full before being emptied, they called it as half-empty. If they found it empty before being half-filled they saw it as half-full.

The finding should be not very different for our real world. If you have been seeing all the seemingly good things for yourself, you would find all things going against that perceived good as half-empty, negative, threatening and maybe even disastrous! Of course the reverse is true for the other side.

The half-full mindset is seldom connected two of its own facets – the responsible hopefulness and the irresponsible hopefulness. The former is almost always needed. The latter causes havoc, and maybe it’s the half-empty mindset that should have prevented one. Titanic, for example, would not have sunk had the half-full approach not followed. The same goes with other accidents, crisis and disasters.

The half-empty, half-full mindedness leaves no space for imagination. By categorically marking people, objects and events into positive and negative, we do great injustice to human equality and an everlasting beauty of seeing and doing things differently.

Reality is the glass that never fills. It is neither completely empty nor completely full. It’s all about the way we see things.  The ironic reality is, however, that the half-glass empty or half-glass full rhetoric  is almost always  one-sidedly used.


  1. Accept it.
  2. Go kill your teachers.

Insights into the Content Writing Industry of Pakistan

Insights into the Content Writing Industry of Pakistan

They say, ‘content is king’. True, but not yet in Pakistan.

The content writing industry of Pakistan is still in its embryonic stage. The bulk of the professional and business world remains alien to the concept or even terms like content writing and content marketing.

Having been associated with this professional genre for over 5 years, I feel it is just the right time to bring up at least an amateur overview of where the content industry stands today and where it is heading.

Work Profile

Content skills have many markets, from writing content for a company’s own website to writing blogs for dog cosmetic products of a client. Here are some different areas where a content skilled person can fit into:

  1. Blog writing: Most companies, e-commerce sites and brands have dedicated corporate blogs with which they brand and market their products. Content workers produce articles, blog posts and related stuff for such spaces.
  2. SEO Writing: SEO writing involves writing content to raise search engine rankings of one of the site types mentioned above. This requires content writers to apply solid, hard-line digital marketing.
  3. Copywriting: Writing copy for websites, tutorials, manuals, guides – all content of permanent nature – falls into this category. Copywriting staff is sometimes known as brand ambassadors.
  4. Academic writing: In this genre, content is produced for college or university students. Content therefore takes place in a well-researched, academic, referenced and scholarly manner.



A large number digital agencies and IT companies regularly recruit content staff. Depending on size and domain of each business, content workers might be hired as content writers, content developers, content producers, content researchers, content editors or content managers. A special class of medical and technical writers might also be classified as content writers if there is a dedicated role and person required for the job.

Massive content-related recruitment is made by companies like Axact, Logicose, Right Solution, Salsoft, Kalsoft, Allianet and Gaditek.

In addition to standalone computer-intensive companies, content writers are lately required by FMCGs, banks, hospitals, television channels, and even schools and universities.

Just to name a few, TRG, TradeKey, Bank Al-Habib, TCS, Aga Khan Hospital, Dunya TV are some of the well known organizations known to hire content/technical writers in recent times.

Finally, there are hundreds of small and growing freelance-born companies who need regular supplies of content staffs on and off.


Salaries and Compensation

Content production generally pays well. First-salaries average around 15k-20k PKR, with the experienced staffs making well over 35k-45k. In exceptional cases (big companies), it may gross over 50k-75k.

The managerial layer of content workers are paid even more, with content editors generally sitting at 40k while content managers making over 75k.

Trend has it that the supply of content workers is not increasing in proportions of demand. Consequently, content packages are rising faster than ever.

Unless you are not into one of those non-companies i.e. firms that rely on freelancing models to run their engine, it is likely that you will be rewarded with other benefits in addition to salary, including bonuses, medical and transport allowances and sometimes pick and drop facilities.

Working Conditions and Job Security

Unlike traditional corporate cultures, content employers usually leverage advantages of flexibility to drive maximum productivity from their content people.

The usual atmosphere therefore has a great deal of indiscipline. No ties, no mirror-looking polished shoes, no 8:55 prompts or ‘keep silent’ warnings.

Timings are mostly flexible, until you are employed in a hospital or bank like setting where content does not make the bulk of corporate profits.

Job security in content writing is more of a matter of choice than matter a chance. Writers frequently experience burnouts, thus adding themselves into the non-productive list and invite termination. Many resign voluntarily, mainly due to better prospects (thanks to growing packages everywhere), and secondarily to refresh their learning.


Prospects and Outlook for Future

According to popular hearsay, and my childhood friend, content writing is not a career. To some extent, that perception is justified. In Pakistan, content writing is relatively a new phenomenon. Most people can’t just digest that they can use internet productively.

But the wider world knows the value of content. They know that the world is digitizing faster than ever, and that traditional marketing is fast failing against the cheap, yet more effective, content marketing.

Content is king. However, it will take some time before it rules the business and marketing landscapes of Pakistan.




This blog was earlier published on LinkedIn.